Big Air - Virgin Atlantic's inflight magazine for children

The Brief
To create a vibrant magazine that ensures Virgin Atlantic's 5- to 11-year-old passengers are entertained during their flights.

The Design
Produced three times a year, Big Air is a full-colour publication that is packed full of activities, puzzles and quizzes to keep the kids busy... and the adults happy. To guide the young travellers through the magazine, we created the Big Air Gang – four diverse, fun-loving children. The publication is packed with content – from popular TV shows and the latest movies, to music and sport, all with a personality that reflects Virgin Atlantic's well-known brand.

The Feedback
This is one of our longest running publications – we've been re-awarded the contract twice – and is still going strong. At our own behest, we recently updated Big Air with a re-design to ensure the magazine remains as fresh and innovative as the day it was first launched.