Royal Navy/COI - Support for youth boxing events

The Brief
The Royal Navy and COI wanted to promote their sponsorship of youth boxing in England with well-designed materials. In the blue corner were B3 Creative...

The Design
As a niche agency specialising in youth, we punch well above our weight, bringing great knowledge and design to every project. Here, we wanted to maintain the classic high energy pace of boxing with the corporate feel appropriate for Royal Navy's sponsorship of the sport. And we had to do it with very tight deadlines. With great action shots of youth finalists, short fascinating features that were sure to catch the attention of young boxers and bold, solid design, the work was an undisputed winner.

The Feedback
With every copy snatched up and competition entries increasing year-on-year, it's easy to see why the client is delighted with our knockout approach.