Canary Wharf is one of the most successful business districts in Europe. Yet many local young people feel the area is not for them. Canary Wharf Group wanted to open the eyes of children to both the leisure and employment opportunities it offers.
We suggested a primary school project based around the rich history of the area, to show how commerce and business have always been the lifeblood of the Isle of Dogs – and that today’s glass and steel towers are a continuation of that. To do this, we wrote and designed a beautifully illustrated book called Canary Wharf – Through the Ages, charting the progress of the Isle of Dogs from 17th-century marshland to a 21st-century high-tech business and shopping centre.
The book was given to local children who visited the Canary Wharf Estate with their schools. We also produced three National Curriculum-linked lessons set in key historical periods.
The initiative was enthusiastically embraced by both Canary Wharf Group and schools. The book is particularly popular and is now given out to Canary Wharf Group’s business visitors, as well as being sold in the Museum of London Docklands.
B3 Creative has also gone on to produce a second educational initiative for Canary Wharf Group – The Environment and You. Aimed at 11-13 year olds, the glossy book examines environmental issues and explains what children can do at home and school to improve the situation – and how businesses like Canary Wharf Group can help.