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B3 Creative is setting the scene for improving road safety in the London borough of Merton with a new film project.

Called Merton’s Got Safety, youth specialists B3 Creative are producing a short, fun film with a serious message. Starring some of the local area’s up-and-coming young talent, the film will soon be premiering on YouTube. Along with the film, the campaign will also feature leaflets and posters designed the specialist youth agency.

The agency was awarded the pitch on the strength of their knowledge of how to produce materials that really engage young people, which at the same time impart a serious safety message. On the back of recent work for Lewisham, Essex, Tower Hamlets and Redbridge, B3 Creative is rapidly gaining a reputation as the must-go-to agency for road safety campaigns aimed at young people.