When Cheestrings wanted to gain clarity on an idea for a children’s initiative, they knew where to turn for kids experts. B3 Creative has worked with parent company Kerry Group for many years, but never on the Cheestrings brand.
Cheestrings wanted to create an online, optical illusion offering to support an on-pack campaign. The initiative was to work across a number of European countries, provide an explanation of how each illusion worked and was, most importantly, fun.
Through a period of consultation and working with digital experts We Are Elevate, we rationalised and distilled the 30-odd illusions into animated concept that worked without resort to lengthy explanations. Copywriting was snappy and kept to a minimum. This enabled the project to be launched across pan-European sites quickly, with translation and approval times kept to a minimum.