Project Explanation

The Brief
To design property-led packaging and create in-pack activity sheets that entertain children while their Green’s Cakes are cooking and cooling.

The Design
As well as designing the packaging, we also created six, double-sided, large activity sheets, which folded into a 16-page booklet. They were designed with original full-colour puzzles, jokes, quizzes, facts and craft activities – all based around a kitchen and baking theme. And, on top of that, we also created special sticker sheets. Supermarket buyers liked the demo activity sheets so much, they nabbed all our early versions and took them back for their own children! We created packaging for all of the following: Tom and Jerry, Thomas the Tank Engine, Barbie, Dora the Explorer, Dennis the Menace, Moshi Monsters, Hello Kitty and Hit Favourites (Pingu, Fireman Sam, Angelina Ballerina and Bob the Builder).

The Feedback
The packaging refresh was a huge success, and we have since been asked to work on some new properties, including Shaun the Sheep, Scooby-Doo!, Mister Maker, One Direction and Teenage Mutant Ninja Turtles. Plus, we have created some online games for the Green’s Website, based around kitchen activities. What treat!


Download: Case Study, Kerry Foods