To write and design a film promotion activity sheet for 6-11 year old children, to coincide with the official release of Jackie Chan’s movie The Spy Next Door.
We produced an A4 activity sheet with two gatefolds, that opened to reveal a host of spy-related activities and puzzles. The sheet was packed with information on the film’s main characters, as well as tips for budding spies, plus suggestions of top secret missions they could complete at home.
The activity sheet was an immediate hit with the distributors, Momentum Films (now eOne Films). They decided that instead of printing 2000 copies just for the official screening, they would up the print run to 270,000 and distribute it to hundreds of schools nationwide. This film promotion activity truly was mission accomplished!