Project Explanation

The Brief
Virgin Trains asked their marketing agency Exposure to create a Virgin Trains Kidz activity bag that would be given away to 3- to 6-year-old children taking Virgin trains during the school holidays. They needed expert advice to pull it off…

The Design
Exposure headed to B3 Creative and we came up with a few concepts, out of which VTK was born. This on-board train magazine we created for them was bright, busy, with a big personality – and packed with puzzles, quizzes, jokes and activities designed specifically for our young audience. As the readers were almost all in preschool, the A4 magazine was very illustration-led and we used a raft of great illustrators who provided a friendly, engaging look. Thanks to our knowledge of kid’s TV and film, VTK had the hottest properties and the latest must-have prizes ‘maintaining Virgin Trains’ image as a company with its finger on the pulse.

We offered innovations through the contract, such as flipping the magazine sideways to create a landscape A5 publication. This made the most of a tight budget while also allowing us to introduce fun elements such as tear-off postcards. We also helped place a series of bonus giveaways in the kids bag to give a really rounded offer.

The Feedback
The client comment says it all: “B3 Creative are the kids’ experts.”